Social media strategist for cleaning brands

Making cleaning businesses impossible to ignore.

Great cleaning is invisible by design. Your marketing should not be. I turn spotless, behind-the-scenes work into scroll-stopping content, a page people trust, and a calendar that stays booked, with strategy, storytelling, and systems doing the heavy lifting.

See my work Book a call

25+ brands served across 3 continents

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Certified Marketing Manager

Clients across 3 continents

A little about me

The person behind the strategy

I am Joy Okwunka, and I build social media strategy for cleaning businesses. I chose that world on purpose. Cleaning businesses are run by some of the hardest working people you will ever meet, people who give others back something priceless, a clean and peaceful space to breathe in. And yet so many of them are invisible online.

So this is the work I chose. I build the content, the voice, and the strategy that finally let a cleaning brand be seen for what it truly is. I plan what to post and why, I turn quiet pages into ones that build trust, and I help the right people stop scrolling and start booking.

Content StrategistCertified Marketing Manager

Brands worked with

Continents reached

Brands grown from scratch

What I do

Everything your brand needs to be seen

Pick one, pick all. Either way, you are covered.

Content Strategy & Ideation

A clear plan for what to post, when to post it, and why anyone should care.

Buyer Persona & Avatar Development

We work out exactly who you are talking to, so your content stops speaking to everyone and starts speaking to someone.

Content Creation

Captions, carousels, and copy, made to stop the scroll and start the conversation.

Paid Ads Management

Ads that find the right people, instead of burning your budget on the wrong ones.

Email Marketing & Sequences

Automated emails that sound like you wrote them yourself. Your audience will not know the difference. I will.

Social Media Automations

Your account stays active and responsive even when you are not. You are welcome.

Video Editing

Scroll-stopping videos that show off your results and pull in bookings.

Book a call

Packages

Simple pricing, real growth

Clear monthly packages built around where your brand is right now.

Starter

For brands ready to show up

$300a month

12 posts a month
4 Reels a month
Captions and hashtags
A simple monthly content plan
One platform
A monthly check-in

Start here

Most loved

Grow

For brands ready to be booked

$500a month

Everything in Starter
8 Reels a month
Two platforms, fully managed
Community engagement
Scheduling handled for you
Paid ads support
Comment-to-DM automations
Monthly strategy check-in

Most loved

Full Brand

For brands ready to scale

$800a month

Everything in Grow
12 Reels a month
Three platforms managed
Paid ads managed end to end
GoHighLevel and ManyChat automations
Email sequences and newsletter
Lead follow-up and nurture
Video editing included
Monthly reporting and strategy calls
Priority support

Go all in

Every brand is different, so these are starting points. Message me for a custom quote.

Selected work

Brands I have had the privilege of growing

From cleaning brands to coaches to full brand systems. No two clients are the same, and that is the part I love.

Divine Kingdom Cleaning

Cleaning service · Watford City, North Dakota

Overall social media marketing, content creation, and video editing, plus onboarding set up in GoHighLevel and paid ads I helped manage and run that converted.

No Bull Cleaning Co

Cleaning service · New York

Launch support, content creation, scheduling, video editing, and overall brand strategy.

ehcleaningco.

Cleaning service · Florida

Content creation, editing, and ads set up, including an awareness campaign that lifted reach.

gecocleaningresidential

Cleaning service · New York

Social media management, content creation, scheduling, and community engagement.

linucure.co

Cleaning service · Florida

Video editing, community management, and content creation.

Sparkle Clean

Cleaning service · New York

Content management, creation, posting, scheduling, and engagement.

goclean service

Cleaning service · Florida

Social media management, content creation, scheduling, and audience engagement.

Personal brands

When someone is the brand

The work gets more personal. Here is what we built together.

Cammie Moore

Divine Kingdom Cleaning

When Cammie came to me, Divine Kingdom Cleaning was doing great work and almost no one online knew it. So I built her a full branded system from the ground up: a Facebook lead generation campaign, full social media management, her customer journey in GoHighLevel, and Meta Ads set up to bring the right people in.

Divine Kingdom went from invisible to active and trust-building, with a real presence that finally matches the work.

GoHighLevel buildMeta AdsFull social management

Paula Norton

Founder, Tanah House · Bali

Paula runs a wellness scalp and hair salon in Bali. I helped her shape her brand from the ground up, set up her social media pages and accounts, and built her website from scratch, giving her a calm, premium home online that finally matches the experience she offers. You can see it live at tanahhouse.com.

Full brandingSocial media set upView live site

Tara

Personal Brand Strategist & Entrepreneur

No Bull Cleaning Co had the work and the reputation but no proper home online. So I built them a full branded website from the ground up, a clean, clear digital home that shows what they do, who they are, and why to trust them, with a real place to take the next step. See it live at nobullcleaningservice.netlify.app.

Full website buildBrand identityView live site

Case studies

A closer look at the work

A look at real designs I have created for cleaning and service brands. Tap any one to see the full collection.

Divine Kingdom Cleaning

Clean Point

Cleaning Service

ZenClean

Proof, not promises

Don't take it from me, take it from them

Zoe LincolnClient testimonial

EricClient testimonial

My toolkit

The tools I work with

The kit behind every brand I grow, from first idea to booked client.

Video editing

Design

Paid ads

CRM and funnels

Chat automation

Scheduling

Publishing and inbox

Project management

Ideation and copy

More in the mix depending on the project. Tell me what you use and I will meet you there.

🎤

Tell Your Story Podcast

Real conversations with cleaning owners

An interview series for cleaning business owners.

Behind every cleaning business is a person, and their story is usually one nobody has ever heard. I sit down with owners to hear how they started, who they serve, and what the work really means to them, then turn that conversation into content that puts them in front of the people who need to see it.

Follow on Instagram

Credentials

Trained. Certified. Still learning.

Inbound Certified

HubSpot Academy · Valid 2024 to 2027

Social Media Marketing II Certified

HubSpot Academy · Valid 2024 to 2027

Facebook Marketing

Meta Small Business Academy · 2024

Meta Ads Manager Learning

Meta Small Business Academy · 2024

Rock Your LinkedIn Profile

LinkedIn Learning · 2023

Digital Advertising Certified

HubSpot Academy · Valid 2024 to 2026

Manage Your Ad Campaigns

Meta Blueprint · 2024

SEO Certified

HubSpot Academy · Valid 2024 to 2025

Work with me

Ready to be seen?

Whether you are a cleaning brand with big ambitions or a solo cleaner who deserves to be found, let us have a real conversation about what is possible.

Book a free discovery call

and remember, hope is the last thing ever lost.